The biggest challenge is to improve and strengthen the competences of adults working in the field of culture and tourism in order to elaborate new skills in creation of new cultural tourism products, and introduce them into the market. A culture is compound of different national and ethnic values that are under deep impact of global challenges and the needs to be protected, vitalized and presented in different forms. Therefore, promotion of culture’s vitability and creation of new cultural tourism products both processes are related to adults’ non-formal education in order to meet and solve the challenges of modern citizenship. The empowerment of culture creates new circumstances for working specialist and for those who want to start their entrepreneurial activities and to strengthen their competences in planning of cultural tourism products, and to be more competitive and adoptive in labour market. A rather similar issue is appropriate for specialists working in the field of tourism. Recently tourism market is getting more and more globalized and related to different models of activities. Therefore, the tourism specialists face many challenges in their daily works that also requires looking for a new forms and models of action. Therefore, an interaction between the culture and tourism intends to elaborate new cultural tourism product and to make them more attractive, competitive.